YOU FOUND THE CAR. NOW COMES THE PART NOBODY ENJOYS.
A car deal is four numbers. Most buyers negotiate one.
1
The price
you negotiate this
2
Your trade-in
you don’t
3
The finance rate
you don’t
4
The add-ons
you don’t
$4,308
IN NUMBERS 2, 3 & 4
before you negotiate the price at all
14×
POTENTIAL RETURN
on a $299 report
$3,196 add-ons · $647 marked-up interest · $465 fees — none of it the price of the car. CFPB, 21.4M AUTO LOANS · 80,220 DEALER QUOTES · MARKET AVERAGES, NOT A PROMISE OF SAVINGS
BuySense makes sure you negotiate all four so you lead the deal instead of being led through it.
You win the price at the desk. You lose the trade, the rate and the add-ons in the finance office twenty minutes later, when you have already relaxed.
NUMBER ONE · AT THE DESK
The selling price
Dealer’s asking price$67,900
Your BuySense target$64,200
Your walk-away number$65,400
You negotiate off−$3,700
This is the half you know about — and the half they are willing to lose.
NUMBERS TWO, THREE & FOUR · AFTER THE HANDSHAKE
The trade, the rate, the add-ons
Frontal paint protection film$3,200
Paint & fabric protection$895
VIN etching$299
Nitrogen tire fill$199
Rate marked up over buy rate$1,900
Quietly added back+$6,493
None of it is the price of the car. All of it is refusable.
Negotiate $3,700 off the price, then sign $6,493 of it back on. You are $2,793 behind, and you drove home feeling like you won.
That is why your Deal Report prices all four numbers. The price pages are where you set the line. The finance-office sheet is how you hold it: every product they will offer on this car, what each one actually costs, and the line that does most of the work — if you did not ask for it, you do not have to pay for it, even if it is already on the car.
$4,308 is the national average across all vehicles. Luxury deals run higher — this is an illustrative $67,900 CPO SUV. Your numbers will be your own.
SEE IT
The verdict, in writing.
The actual words and the actual numbers — in a report built for your vehicle, your dealer and your market, delivered within 24 hours.
YOUR NEGOTIATING SCRIPT · THE OPENING LINE
OPEN HERE
$65,000
TARGET
$67,000
WALK AWAY
$69,000
“I’m prepared to move forward today. Based on comparable cars and how long this one has been on the lot, I’d like to start at $65,000.”
Open at your floor — not a number you expect them to take, but the one that sets the range in your favour. Every figure is computed from your car’s dealer-motivation read, days on market and comparables — these numbers fit this one car and no other.
One car. One dealer. One report. — an illustrative sample. Your numbers will be entirely your own.
You are not buying more research. You are buying the end of it.
STEP 1
Send your VIN
The car you found, and the dealer you found it at. Takes two minutes — nothing to pay to start.
STEP 2
Pay as you finish
Pay securely by Stripe at the end of the form. $299, one time. No account, no subscription, no card details held by us.
STEP 3
Your report arrives
Built for your exact car and emailed to you within 24 hours — same day if you order before 12 noon PST.
STEP 4
In, out, done
Negotiate in minutes. Leave certain either way.
What happens after you click: you answer a few questions about the car and the dealer → you pay $299 by Stripe on the last step → your report lands in your inbox within 24 hours. Card details go straight to Stripe — they are never held by us.
ALL MAJOR BRANDS · 2015 MODEL YEAR AND NEWER — NEW, CERTIFIED PRE-OWNED & PRE-OWNED, AT FRANCHISED DEALERS
PRICING
Buy the certainty.
One report. One price. All four numbers.
17-digit VIN required · no account, no subscription · save $100 while the introductory rate lasts
EVERYTHING INCLUDED
✓Dealer-side, market-side & BuySense scores
✓Three price targets + your walk-away number
✓Your personalised negotiating script
✓Your finance-office sheet — every add-on, what it costs, how to refuse it
✓Inspection + model-specific checklist
✓Trade-in guidance and Plan B if the deal stalls
✓Live 15-minute strategy call
✓Bonus: the BuySense buyer’s guide — 25 years, 65 purchases
INTRODUCTORY PRICE · 25% OFF
ONE REPORT · ONE PRICE
$299
$399
one-time · per vehicle · no upsell
Introductory rate for the first 100 reports. It goes to $399 after that.
That is 0.43% of a $70,000 car. It only has to move the number by half a percent to pay for itself.
Paid securely by Stripe · in your inbox within 24 hours
What we promise: you will lead the negotiation, rather than be led through it.
A broker does it for you, in one to three weeks, and you are never in the room. BuySense does it with you, in 24 hours — and you keep the method.
Start your report
Found your car? Let's run the numbers.
Takes two minutes. You'll have the VIN, the dealer, and where you stand.
Two minutes of questions, then $299 by Stripe on the last step. Your report follows within 24 hours.
100% BUYER SIDE
No dealer affiliations, no commissions.
SECURE PAYMENT
Stripe checkout. We never hold your card.
BUILT FROM EXPERIENCE
25 years. 65 car purchases.
WHY NOT JUST USE WHAT’S OUT THERE
Everyone else covers one number.
A price with no words. Words with no price. Or someone who takes the whole thing off your hands. BuySense prices all four — and hands you the words to lead the conversation yourself.
KBB · EDMUNDS · CARGURUS
A number. No words.
What a car is worth. Nothing about what to say, no read on your dealer — and funded by dealer advertising.
REDDIT · YOUTUBE
Words. No number.
Generic scripts, tied to no particular car. They fall apart the moment the dealer counters with a real figure.
BROKERS · BUYING SERVICES
Does it for you. Maybe for them too.
In California a broker must hold a car dealer’s licence. The statute lets them act “as an agent of the consumer, selling dealer, or both.” You cannot see which side paid them.
CALIFORNIA VEHICLE CODE §11735(a),(e)
BUYSENSE
You, but armed.
The number, the words, and the line to walk — for your exact car and dealer. We hold no dealer licence and take no dealer money, so there is only one side we can be on. You stay in the room. You keep every dollar you save.
FROM THE FOUNDER
I didn’t build this in theory. I used it to buy my own car.
Why I Built BuySense.ai
Niten Luthra · Founder
I’m Niten, founder of BuySense. Long before this was a product, it was the model and script I built for myself — over 25 years and 65 car purchases. When I bought my own 2023 Porsche Macan GTS from an authorised Southern California dealer, I ran my own report and walked in certain of what to say, what to pay, and when to walk. I hit my BuySense target price — and went under it.
If it didn’t work on my own six-figure purchase, you wouldn’t be reading this.
NL
Niten Luthra
Founder, BuySense
MY OWN PURCHASE
2023 Porsche Macan GTS
I was able to achieve the BuySense target price — and even went under it.
PEOPLE I’VE HELPED
They walked out certain.
Buyers I’ve personally guided — using the same method BuySense now runs for your car. We don’t sell the savings; we sell knowing you got it right.
Walked in confident
"I walked in armed with a negotiation strategy I wouldn't have had otherwise. BuySense gave me the confidence to know exactly what to say and what to pay."
Caitlin O. · 2025 Lexus NX 450H · California
Armed with the data
"BuySense leveraged comparable data, a negotiating script and real Land Rover expertise so I walked in certain I had it right."
Chris G. · 2017 Range Rover Sport · Maryland
Nothing overlooked
"BuySense gave me a full inventory analysis, a negotiating script and a pre-owned inspection checklist that flagged things I'd never have checked myself. I knew nothing was overlooked."
Dominic S. · 2022 Mercedes-Benz C300 · Florida
Made the right call
"My BuySense score, pre-owned checklist and script gave me the confidence to walk away when the dealer's price was above my walk away number. I left knowing I hadn't made a financial mistake."
Brandon C. · 2025 Lexus NX 350H · California
GOT QUESTIONS?
Frequently Asked Questions
BuySense is new, and the first hundred reports matter more to us than the margin on them — they are how we build a public record of what buyers actually achieve. So the first 100 reports are $299 rather than the standard $399. Once those are delivered, the price goes to $399 for everyone. Nothing about the report itself changes; you simply get it while it is 25% cheaper.
The form takes about two minutes — your VIN, the dealer, and where you stand. On the final step you pay $299 by Stripe, one time, per vehicle. No account, no subscription, and your card details go directly to Stripe rather than to us. We check the vehicle is one we cover before you reach the payment step, so you are never charged for a car we cannot report on. Your report is then built for that exact vehicle and emailed to you within 24 hours — same day if you order before 12 noon PST.
Our price targets are based on 65 real car purchases, expert guidance from a network of professionals in the business and our own proprietary scoring model. They are intelligence estimates — not guarantees. Real world outcomes depend on the dealer, the market and your negotiating approach.
Yes. Your submission data is used solely to generate your report. We do not sell, share or pass your information to any third party including dealers, manufacturers or data brokers.
Your report is valid for 5 calendar days from its generation date. Luxury pricing moves with the market — manufacturer incentives, comparable inventory and days-on-lot all shift week to week — so a report reflects conditions at the moment it is built. After 5 days those numbers may no longer hold. If you have not closed in that window, email niten@buysense.ai to request a regeneration; your first refresh is free.
Walking away is your single greatest source of leverage — and your report is built around it. You get a firm walk-away number decided before you sit down, plus specific guidance on when to walk, when to wait, and how to make comparable cars at other dealers compete on an out-the-door basis so no single dealer holds all the power. A dealer who knows you have other options negotiates very differently from one who assumes you don’t.
BuySense covers new and pre-owned luxury vehicles sold through authorised brand dealerships. Private seller transactions involve different dynamics and we do not currently support them.
Yes. A trade-in is one of the easiest places to lose money, because dealers blend it into the purchase price so you cannot see where the money is actually moving. Your report shows you how to set a floor for your trade — a written offer from a one-price buyer such as CarMax or Carvana — and how to keep the trade negotiation completely separate from the price of the car you are buying. Settle the out-the-door price first, then handle the trade as its own number.
All major brands — new, certified pre-owned and pre-owned — at franchised brand dealerships, 2015 model year and newer. What we do not cover: private sellers, independent lots, vehicles older than 2015, and Porsche GT products.
That boundary is deliberate. Our dealer-side scoring reads floorplan cost, days on lot, holdback and manufacturer incentive structure — mechanisms that only exist inside a franchised dealership. On an independent lot there is no invoice, no holdback and no incentive programme to read, so there is nothing for the model to work with. We would rather be exact where the data is real than approximate everywhere.
On newer vehicles the dealer-side read carries most of the leverage. On a 2015–2019 car there is less structure to read, so the weight shifts to comparable inventory, the condition checklist and the finance office — which is where most of the money on an older car moves anyway.
NOT READY YET?
Still looking? Let us watch it for you.
Tell us the brand you are shopping. When the incentives change, inventory builds up, or a new model year lands — the things that actually move what you can pay — we will email you. Free, and you can stop any time.
No spam, never shared with dealers, unsubscribe in one click.
